I’m going to make a sweeping statement and guess that many people involved in advertising don’t hold the We Buy Any Car television adverts in much esteem. It’s manufactured jingle and post-’Crazy Frog’ soundtrack make for in yer face marketing that might have the more artistic of creative directors rolling in their graves and eating their snakeskin shoes.
Personally, if I was Marketing Director at We Buy Any Car, I’d be smugly ecstatic, sitting with feet up on the desk and a self-satisfied grin on my face. The ad is brilliant in it’s own way. If you’ve seen it, I challenge you to a brand recall survey: “Name a company that will buy your car?”
See?!
3 Comments
That’s exactly what our Marketing Director is doing!!! Lol!!! Only joking!!! In all seriousness, we are pretty aware that the majority of people reach for the remote, hit mute, switch radio stations when our advert comes on! It is damn catchy though! I’d like to ask you and people who read your blog what you think we should do with the next campaign?
Appreciate any ideas and feedback,
the webuyanycar team.
Glad to hear it! And thanks for reading, and especially for taking the time to comment, that’s what keeps me posting my ramblings.
I’ve seen mixed responses to your ad campaigns, but at the end of the day and ad ( or nay marketing) lives or dies by it’s success, and it seems to me the jingle alone has increased awareness and recall (I presume these form a major part of your initial objectives).
As for ideas, I’m digital by trade and marketing by nature so let me have a think! I’m a big fan of multi-channel and data-driven marketing that is used cleverly and properly, there’s some sophisticated digital technology that you could utilise in conjunction with your awareness based campaigns.
P.S. The newsroom TV ad is tongue-in-cheek, right?!
We are shooting for the same level of brand recognition too.
Here goes… “Name a company that will buy your used moggy online”
Who ya gonna call then?!
One Trackback
[...] always super intrigued by ads, by anything, really, that tries to get somebody to do something. When I was twelve, my mom and I [...]