Tiger bread? You’re having a giraffe!

Written by monkey. Posted on January 26, 2012. Filed under Customer service, PR, Retail. Tagged . Bookmark the Permalink. Post a Comment. Leave a Trackback URL.

Chris King deserves a pay rise. And owes the Sainsbury’s PR department a big apology.

This example of five star customer service speaks for itself (click images to enlarge!)

And Lily Robinson aged 3½ is right. Why is tiger bread called tiger bread?!

Giraffe bread makes much more sense.

Lily's letter to Sainsburys re tiger bread

Lily's letter to Sainsburys re tiger bread

Sainsbury's tiger bread customer service letter

Silly baker indeed!

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