Category Archives: Marketing

Sofa King Silly

Written by monkey. Posted on March 1, 2012. Filed under Marketing, Outdoor advertising, Retail. Tagged , , , , . No comments.
Sofa King Low Sofa King advert banned by ASA

Sometimes, the ASA need to have some balls. Sofa King have been running this cheeky catchphrase for nine years (not entirely without controversy). And now it’s been banned. But that’s not because their catchphrase is rude, abusive or threatening, it’s because some people have no fucking … Read More →

Pizza Express: price versus place

Written by monkey. Posted on October 1, 2010. Filed under Marketing. Tagged , , . 2 Comments.
What does the future hold for Pizza Express?

Pizza Express is one of my favourite restaurants. In general the staff are excellent and attentive, the environments are contemporary, friendly and conducive to many occasions and the food and drink are very good (I defy to not be impressed by a Capriciossa or Siciliana … Read More →

Great websites do the little things right

Written by monkey. Posted on July 19, 2010. Filed under Conversion, Digital, Marketing, Retail, Web sites. Tagged , , , . 1 Comment.
Photobox's basket sweep up to ensure fulfilment and reduce conversion drop off

Like Photobox.com… When you empty your basket, they want to keep you on the site. They want to counter the reason you emptied your basket. They want you to find what you’re looking for. They want you to be happy avoid your day being unfulfilled. … Read More →

Don’t Risk The Tories says Labour PPC ad

Written by monkey. Posted on May 5, 2010. Filed under Digital, Marketing, Outdoor advertising, PPC, Social Media. Tagged , , , , , , , , , . 1 Comment.
Tweetminster has helped bring Westminster to the online community (or vice versa?!)

Labour’s anti-Cameron PPC (plus #UKelection display ads by Conservatives and the Google Chrome party) Lots has been said and written about the impact of social media on politics. Barack Obama surged to power on the back of a Facebook campaign; Stephen Fry brought the strife … Read More →

We Buy Any Car…any, any, any, any car!!!

Written by monkey. Posted on March 27, 2010. Filed under Brand awareness, Marketing, TV ads. Tagged , , , , . 4 Comments.

I’m going to make a sweeping statement and guess that many people involved in advertising don’t hold the We Buy Any Car television adverts in much esteem. It’s manufactured jingle and post-’Crazy Frog’ soundtrack make for in yer face marketing that might have the more … Read More →

Integrated marketing that works

Written by monkey. Posted on January 8, 2010. Filed under Direct marketing, Email marketing, Integrated marketing, Marketing, TV ads. Tagged , , , , , , , , , , . 2 Comments.
thomson holidays marketing

I’ve seen a few tweets scoffing at Thomas Cook’s latest TV advert which sees Jamie and Louise Redknapp parading and gyrating around one of their luxury resorts (I won’t scoff too much myself as I quite admire the Redknapps but that’s a digression for another … Read More →

Shopping on Christmas Day?

Written by monkey. Posted on December 22, 2009. Filed under Marketing, Retail. Tagged , , , , , , . No comments.
Telegraphy report on Boxing Day (Christmas Eve!) sales

I for one won’t be found online shopping on Christmas Day. I’ll have plunged deep into the Real Ale Reviews beer cupboard to sample some of my finest beer treats, enjoying seeing my family and tucking into a smorgasbord of Christmas treats and luxuries: peanuts, … Read More →

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