Category Archives: Media planning

I want to work on the Yeo Valley farm

Written by monkey. Posted on November 8, 2010. Filed under Brand awareness, Media planning, TV ads. Tagged , , . 1 Comment.

An open letter to the creators of the Yeo Valley farm TV ad… Dear Yeo Valley, After watching your new TV advert recently I would like to ask if I could come and work on your farm. I have some farmer blood in me via my mum … Read More →

Faxing in the digital world

Written by monkey. Posted on July 21, 2010. Filed under Digital, Media planning. Tagged , , . 2 Comments.

Probably the biggest irony of my day-job is that in the course of booking digital media I am routinely left to resort to technologies that have long since been improved upon. Whilst I’m sure the traditional fax machine has played its part in share-shattering business deals (not … Read More →

Draw Your Own Ad: Auto Trader and Republic

Written by monkey. Posted on September 16, 2009. Filed under Digital, Display ads, Media planning, Retail. Tagged , , , , , , . No comments.
Landing page for Auto Trader's 'Draw Your Car' display ads

Examples of recent online display adverts from Auto Trader and high-street retailer Republic that make use of the drawing API in ActionScript to create ads that make use of the digital technology that the web offers advertisers.

Branding & direct response in the same ad?!

Written by monkey. Posted on September 3, 2009. Filed under Digital, Display ads, Media planning, Online tools. Tagged , , , , , , . 1 Comment.

I stumbled across two great finds today, firstly a great ad for Land Rover, and secondly a great little tool which will allow me to show you this ad! From what I can see Land Rover took over the MSN (UK) homepage today with an … Read More →

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