A budding jewellery maker wants potential buyers to see his forthcoming designs, but doesn’t want big companies to steal those ideas.

A photographer wants her talent to be recognised – perhaps her images even purchased – but doesn’t want to see them distributed across the web for free without her due credit.

Pinterest have announced the release of their copyright code which can block the repining of protected material. But for people with a vested interested in distributing their work in a controlled manner, should they be scared to share on Pinterest or should they block social pinning.

To me, Pinterest allows distribution with due credit and the ability to actually find where an image comes from, quite unlike an image appearing without credit on a blog. Sure people can still steal an image, upload it to Pinterest and reap the glory, but this new code isn’t going to put an end to that blatant disregard for online property..

The reason for such excitement in Pinterest is its ability to share images of inspiration, and images of inspirational things, with a wide and diverse audience. That’s something that copyright owners could use to their advantage, increasing awareness and interest in their content, with the added bonus of built in traceability and measurement.

The trade off to reaching this audience is allowing Pinterest to gain a large, engaged and long-dwelling audience which is waiting to be monetised.

Perhaps copyright owners would prefer a share of the revenues from re-pinning rather than blocking their content?

This independent ashop on Etsy has reached a new audience through Pinterest, and the links are traceable directly back to the product page on their store. A good reason to share copyright?

As well as liking, @replying and tumbling, we can now ‘pin’.

And of all the social media platforms, Pinterest is one of the most useful.

Simple concept: see an image, pin it to a virtual board. It’s an indexable, shareable way of recording memories and inspiration, of virtually pinning interesting images to a cloud-based memory board in the sky.

Think an Evernote for pictures and a public timeline. Brilliant.

From what I can see Land Rover took over the MSN (UK) homepage today with an expandable format in the typical leaderboard position and a central above-the-fold MPU to complement it.

Rather than use a load of screengrabs or try to describe the ad, I’ll just show you it and you should see what I mean (this being the great little tool I found (courtesy of www.screenjelly.com).

So this ad has ‘wow’ factor, and rightly so. How many brands can take over MSN with such bold and exciting creative?

But beyond the spinning landscapes and fancy rich media, there is a strong emphasis on response, particularly to ‘book a test drive’.

There’s no doubt this media placement and the ad development were pricey (not to mention the rich media ad serving costs) but when Land Rover’s products costs what they do, and in times of not only economic recession but increased ‘green’ awareness and a backlash against ‘gas guzzlers’, there’s surely a need to wow and fascinate your audience. And, whilst doing so, also leading them towards conversion via the immediacy of the interweb.

It’s certainly one of the more interesting ads I’ve seen recently and one that’ll be having my brain whirring on overtime as I’m considering media options for upcoming campaigns.