Category Archives: PPC

The Beatles on iTunes

Written by monkey. Posted on November 17, 2010. Filed under Music, PPC. Tagged , , . No comments.
Tailored PPC ads for the Beatles/iTunes announcement

Apple announce that The Beatles back catalogue is now available on iTunes I wonder how many news stories will be buried quietly today under the news of Prince William’s engagement to Kate Middleton? The happy couple certainly stole the thunder from Apple who today announced … Read More →

To underscore or not to underscore

Written by monkey. Posted on August 15, 2010. Filed under PPC. Tagged , , , , , , . No comments.

A couple of paid search (PPC) best practices have been running around in my head recently. So PPCers, care to share?

This no ordinary PPC, this is M&S PPC

Written by monkey. Posted on August 2, 2010. Filed under PPC, Retail. Tagged , , , , . No comments.
Cupcakes anyone?

M&S seem to have given up on the string of relevance when it comes to paid search (PPC). Why bother directing people to the products they need when you can claim to sell something and then quite obviously not sell it!

Don’t Risk The Tories says Labour PPC ad

Written by monkey. Posted on May 5, 2010. Filed under Digital, Marketing, Outdoor advertising, PPC, Social Media. Tagged , , , , , , , , , , . 1 Comment.
Tweetminster has helped bring Westminster to the online community (or vice versa?!)

Labour’s anti-Cameron PPC (plus #UKelection display ads by Conservatives and the Google Chrome party) Lots has been said and written about the impact of social media on politics. Barack Obama surged to power on the back of a Facebook campaign; Stephen Fry brought the strife … Read More →

Good or bad beer PPC?

Written by monkey. Posted on September 1, 2009. Filed under Beer, PPC, Retail, Search engines. Tagged , , , , , , . 4 Comments.
Tesco's landing page: good or bad PPC strategy?

Just stumbled across this PPC ad for Tesco (either bidding on niche beer merchant brand names or using broad match on ‘beer’ I guess?). Nothing wrong with that, and in the light of me hearing that they would be starting to stock a few more … Read More →

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