Category Archives: Retail

Tiger bread? You’re having a giraffe!

Written by monkey. Posted on January 26, 2012. Filed under Customer service, PR, Retail. Tagged . No comments.
Lily's letter to Sainsburys re tiger bread

Chris King deserves a pay rise. And owes the Sainsbury’s PR department a big apology. This example of five star customer service speaks for itself (click images to enlarge!) And Lily Robinson aged 3½ is right. Why is tiger bread called tiger bread?! Giraffe bread makes much … Read More →

The price is right at Waitrose

Written by monkey. Posted on October 14, 2010. Filed under Retail. Tagged , , . No comments.
Waitrose brand price match

If Pizza Express’ price strategy has left me a bit confused recently the new brand price match advertised by Waitrose has me positively discombobulated. Waitrose is a supermarket with such a good reputation that house prices soar when one opens in a new area (or … Read More →

This no ordinary PPC, this is M&S PPC

Written by monkey. Posted on August 2, 2010. Filed under PPC, Retail. Tagged , , , , . No comments.
Cupcakes anyone?

M&S seem to have given up on the string of relevance when it comes to paid search (PPC). Why bother directing people to the products they need when you can claim to sell something and then quite obviously not sell it!

Great websites do the little things right

Written by monkey. Posted on July 19, 2010. Filed under Conversion, Digital, Marketing, Retail, Web sites. Tagged , , , . 1 Comment.
Photobox's basket sweep up to ensure fulfilment and reduce conversion drop off

Like Photobox.com… When you empty your basket, they want to keep you on the site. They want to counter the reason you emptied your basket. They want you to find what you’re looking for. They want you to be happy avoid your day being unfulfilled. … Read More →

John Lewis: a moment closer to death

Written by monkey. Posted on May 17, 2010. Filed under Retail, TV ads, Viral. Tagged , , , . No comments.

The new lump-in-your-throat John Lewis advert has captured the imagination of the nation, sending Fyfe Dangerfield’s easily likeable cover of an old Billy Joel record almost to the top of the UK popular music charts and causing the more sentimental amongst us to rush to … Read More →

There’s no day like a snow day for retailers

Written by monkey. Posted on January 5, 2010. Filed under Digital, Retail. Tagged , , , , , , . 1 Comment.
Most of the UK will be making snowballs instead of working today, or just maybe hiting the world wide web for some shopping

Todays definitely a snow day. If I take twitter as a reputable source then there’s been anywhere between 4 and 8 inches across Leeds this morning. And it’s still going strong. What does this mean for the economy? Buses can’t get anywhere, the post will … Read More →

Shopping on Christmas Day?

Written by monkey. Posted on December 22, 2009. Filed under Marketing, Retail. Tagged , , , , , , , . No comments.
Telegraphy report on Boxing Day (Christmas Eve!) sales

I for one won’t be found online shopping on Christmas Day. I’ll have plunged deep into the Real Ale Reviews beer cupboard to sample some of my finest beer treats, enjoying seeing my family and tucking into a smorgasbord of Christmas treats and luxuries: peanuts, … Read More →

Draw Your Own Ad: Auto Trader and Republic

Written by monkey. Posted on September 16, 2009. Filed under Digital, Display ads, Media planning, Retail. Tagged , , , , , , . No comments.
Landing page for Auto Trader's 'Draw Your Car' display ads

Examples of recent online display adverts from Auto Trader and high-street retailer Republic that make use of the drawing API in ActionScript to create ads that make use of the digital technology that the web offers advertisers.

Good or bad beer PPC?

Written by monkey. Posted on September 1, 2009. Filed under Beer, PPC, Retail, Search engines. Tagged , , , , , , . 4 Comments.
Tesco's landing page: good or bad PPC strategy?

Just stumbled across this PPC ad for Tesco (either bidding on niche beer merchant brand names or using broad match on ‘beer’ I guess?). Nothing wrong with that, and in the light of me hearing that they would be starting to stock a few more … Read More →

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