The Beatles on iTunes

Written by monkey. Posted on November 17, 2010. Filed under Music, PPC. Tagged , , . No comments.
Tailored PPC ads for the Beatles/iTunes announcement

Apple announce that The Beatles back catalogue is now available on iTunes I wonder how many news stories will be buried quietly today under the news of Prince William’s engagement to Kate Middleton? The happy … Read More →

The Anniversary of the Internet

Written by monkey. Posted on November 12, 2010. Filed under Comment, Digital. Tagged , , . No comments.

I was only 6 and three quarter years old when Tim Berners-Lee and Robert Cailliau proposed the idea of a world wide web. At 26, twenty years after their proposal was submitted, the internet has … Read More →

I want to work on the Yeo Valley farm

Written by monkey. Posted on November 8, 2010. Filed under Brand awareness, Media planning, TV ads. Tagged , , . 1 Comment.

An open letter to the creators of the Yeo Valley farm TV ad… Dear Yeo Valley, After watching your new TV advert recently I would like to ask if I could come and work on … Read More →

The price is right at Waitrose

Written by monkey. Posted on October 14, 2010. Filed under Retail. Tagged , , . No comments.
Waitrose brand price match

If Pizza Express’ price strategy has left me a bit confused recently the new brand price match advertised by Waitrose has me positively discombobulated. Waitrose is a supermarket with such a good reputation that house … Read More →

Pizza Express: price versus place

Written by monkey. Posted on October 1, 2010. Filed under Marketing. Tagged , , . 2 Comments.
What does the future hold for Pizza Express?

Pizza Express is one of my favourite restaurants. In general the staff are excellent and attentive, the environments are contemporary, friendly and conducive to many occasions and the food and drink are very good (I … Read More →

To underscore or not to underscore

Written by monkey. Posted on August 15, 2010. Filed under PPC. Tagged , , , , , . No comments.

A couple of paid search (PPC) best practices have been running around in my head recently. So PPCers, care to share?

This no ordinary PPC, this is M&S PPC

Written by monkey. Posted on August 2, 2010. Filed under PPC, Retail. Tagged , , , . No comments.
Cupcakes anyone?

M&S seem to have given up on the string of relevance when it comes to paid search (PPC). Why bother directing people to the products they need when you can claim to sell something and … Read More →

Mr Zuckerberg I want my interests back please

Written by monkey. Posted on July 23, 2010. Filed under Data, Social Media. Tagged , , , . No comments.

Now apart from the fact that Facebook and Twitter have robbed me off my privacy (ok, so I opted to give it to them) and also my ability to think of anything else to do … Read More →

Faxing in the digital world

Written by monkey. Posted on July 21, 2010. Filed under Digital, Media planning. Tagged , , . 2 Comments.

Probably the biggest irony of my day-job is that in the course of booking digital media I am routinely left to resort to technologies that have long since been improved upon. Whilst I’m sure the … Read More →

Great websites do the little things right

Written by monkey. Posted on July 19, 2010. Filed under Conversion, Digital, Marketing, Retail, Web sites. Tagged , , , . 1 Comment.
Photobox's basket sweep up to ensure fulfilment and reduce conversion drop off

Like Photobox.com… When you empty your basket, they want to keep you on the site. They want to counter the reason you emptied your basket. They want you to find what you’re looking for. They … Read More →

Get Adobe Flash playerPlugin by wpburn.com wordpress themes