Just stumbled across this PPC ad for Tesco (either bidding on niche beer merchant brand names or using broad match on ‘beer’ I guess?). Nothing wrong with that, and in the light of me hearing that they would be starting to stock a few more … Read More →
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To underscore or not to underscore
A couple of paid search (PPC) best practices have been running around in my head recently. So PPCers, care to share?