Just stumbled across this PPC ad for Tesco (either bidding on niche beer merchant brand names or using broad match on ‘beer’ I guess?). Nothing wrong with that, and in the light of me hearing that they would be starting to stock a few more … Read More →
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The price is right at Waitrose
If Pizza Express’ price strategy has left me a bit confused recently the new brand price match advertised by Waitrose has me positively discombobulated. Waitrose is a supermarket with such a good reputation that house prices soar when one opens in a new area (or … Read More →